Klein Tools Expands Presence in UK and Ireland with Super Rod

Klein® Tools Expands Presence in United Kingdom and Ireland

with Significant Financial Investment and Strategic Partnership with Super Rod

December 8, 2014 (Lincolnshire, Ill.) – Klein Tools (www.kleintools.com), the number one hand tool choice of professional electricians in the United States, announced expanded initiatives in the United Kingdom and Ireland markets through a significant financial investment and strategic partnership with Super Rod, a leader in wire installation tools.

Klein is the only major tool manufacturer worldwide focused on electrical and utility applications. The partnership with Super Rod provides Klein Tools with access to a well-established distribution channel and sales network.

Klein Tools offers a full range of electrical products from hand tools to test and measurement devices. Using only the highest quality materials and superior workmanship, Klein Tools continually delivers the best performing and longest-lasting electrical tools in the industry. Super Rod will serve as a master distributor ensuring that the highest quality products reach the people who rely on them.

“We are excited to bring the quality and legacy of Klein Tools from the U.S. to the European market,” said Mark Klein, vice president sales of Klein Tools. “Super Rod is a key partner and will introduce our products to more hardworking electricians who rely on professional tools that work as hard as they do.”

The agreement with Super Rod also brings Klein Tools into City Electric, the United Kingdom’s leading electrical wholesale network.

“Klein Tools has built a solid reputation on the quality of their tools and we look forward to bringing them into the electrical distribution channel exclusively at City Electric,” stated Malcolm Duncan, managing director of Super Rod. “Super Rod and City Electric have worked together to provide the industry’s best electrical products and we are excited to expand that offering even further.”

“As part of our ongoing international growth strategy, we have been expanding into new markets through acquisitions -- including three in the past four years,” said Matthew Thomason, vice president corporate development at Klein Tools. “As with Super Rod and the European market, we want to make sure we find the right partner where it will be beneficial and successful for everyone involved, especially our customers.”

Starting January 2, 2015, Klein Tools will be available through the electrical distribution channel exclusively at 411 City Electric stores located in the United Kingdom and Ireland.

For more information, log onto www.kleintools.co.uk and www.kleintools.ie.

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About Klein Tools Since 1857 Klein Tools, a family-owned and operated company, has been designing, developing and manufacturing premium-quality, professional-grade hand tools. The majority of Klein tools are manufactured in seven plants throughout the United States and are the number one choice among professional electricians and other tradespeople. For more information, visit www.kleintools.com.

About Super Rod Listen, innovate, deliver – Super Rod puts customers at the heart of everything they do. This approach has enabled them to develop the world’s leading cable installation system, delivering millions of hours of labour savings for its customers. Focused on the needs of the professional electrician, Super Rod continuously seeks industry innovations to provide the best hand tool solutions for their customers. For more information visit www.super-rod.co.uk

Media Contact:
Klein Tools Marketing Team
Office: 847.821.4145